Contents
Aside from our main design, we have also been working on how we aim to get our message heard. Marketing is a key aspect of games as it generates hype and excitement, which we hope you reading this already feel!
Below I will briefly explain the thought-process behind our social media posts, and what is next to come.
Game Thumbnail.
Keeper’s Veil is about mystery, folklore, communication and trust. These are our pillars in our design.
Our aim is to keep our over-arching narrative a secret to be uncovered (which means for you reading this, too!), so we must be careful about our promotional art. We have plans to upload our concept designs without revealing too much to our players.
Day Scene.
Night Scene.
We want to convey the art-style to our players as we believe an attractive game will be key in inviting our audience to remember our name. The oil-paint aesthetic is rare in many games so we feel we will stand out against our competitors. We also feel that it will convey the homely yet bittersweet story best, as though you were reading from an illustrated novel.
First Post.
As our game develops, so will our artwork. Our social media and Devblog will be a way to see our progress over time, which means there will be retcons of design choices. While we do aim to post as comprehensively as we can, we hope that there will be an understanding of our process.
For our posts, we felt that posting in an excited, promotional manner would not suit our brand. While this is a great way to get players interested, we want to target specific audiences that enjoy gothic writing and storytelling, which they can expect to see in our narrative.
Second Post Caption.
Like an ARG, we will convey our story through carefully selected artworks to get our audience thinking about our game.